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Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brand names return to tradition, celebrity and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for trademarketclassifieds.com a Super Bowl advertisement that the brewing business states celebrates the "grit and decision" of the American spirit.

The Budweiser industrial marks a go back to tradition, after a dreadful social networks promotion for its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author wiki.woge.or.at of a book about Super Bowl ads. "Everybody enjoys the Clydesdales."

The go back to safe, familiar and nostalgic ground represents a trend amongst some advertisers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm referrals to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, demo.qkseo.in OpenAI and Perplexity will seek to capitalize on the biggest televised event of the year, bringing synthetic intelligence into the homes of countless Americans.

"We ´ re all in this great, happy location, and wish to be entertained," said Gartner analyst Nicole Denman Greene. "So, to place your brand because minute of fandom ... you need to deliver imaginative that is resonant with that audience."

Super Bowl marketers are flashing major star power, with an estimated two-thirds of the commercials featuring celebs.

Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that also includes a brief look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second areas.

OpenAI, opentx.cz the company behind ChatGPT, gdprhub.eu is expected to air its first commercial during the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million prize for asking questions during the game.

Greene said AI business are seizing on the Super Bowl ´ s reach to attend to consumer anxiety about the fast-evolving innovation.

"All of the advertisements I've seen-- and I can't wait to see all of the innovative-- it's more about making people see how they can be more efficient, and how their lives could be better," said Greene. "I don't know if that's going to remove the worry, because, as individuals discover more about the abilities, we're seeing in the data, that they get less certain."

This year ´ s video game will have less cars and truck commercials than in previous years. Stellantis is the only car manufacturer to announce a Super Bowl ad, in which star Glen Powell a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and snacks return. They will share screen time with beginner venture capital-backed Liquid Death, the canned water brand that bought its first Big Game ad to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien kidnapping.

"It ´ s off the scale on amusing, on curiosity," said Sean Muller, creator and president of TV advertising measurement firm iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)