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Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brand names return to tradition, star and cheer

OpenAI and Perplexity profit from the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl ad that the developing business says celebrates the "grit and determination" of the American spirit.

The Budweiser commercial marks a return to tradition, after a disastrous social networks promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated require a .

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author historydb.date of a book about Super Bowl ads. "Everybody likes the Clydesdales."

The go back to safe, familiar and nostalgic ground represents a pattern amongst some marketers for this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, celeb and warm referrals to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, dokuwiki.stream OpenAI and Perplexity will look for to profit from the biggest telecasted event of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this excellent, happy place, and desire to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand in that moment of fandom ... you need to deliver creative that is resonant with that audience."

Super Bowl marketers are flashing serious star power, with an estimated two-thirds of the commercials featuring celebs.

Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in a commercial for Hellmann ´ s mayonnaise that also consists of a brief appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle challengers out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, demo.qkseo.in Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second spots.

OpenAI, setiathome.berkeley.edu the business behind ChatGPT, hikvisiondb.webcam is anticipated to air its very first commercial throughout the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million reward for asking questions throughout the game.

Greene said AI business are taking on the Super Bowl ´ s reach to resolve consumer anxiety about the fast-evolving technology.

"All of the ads I have actually seen-- and I can't wait to see all of the innovative-- it's more about making individuals see how they can be more productive, and how their lives could be much better," said Greene. "I do not understand if that's going to eliminate the fear, because, as individuals find out more about the capabilities, we're seeing in the data, that they get less certain."

This year ´ s game will have fewer car commercials than in previous years. Stellantis is the only automaker to announce a Super Bowl ad, in which actor Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newcomer venture capital-backed Liquid Death, the canned water brand mariskamast.net name that purchased its very first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

So far, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien abduction.

"It ´ s off the scale on amusing, on curiosity," said Sean Muller, creator and chief executive of TV marketing measurement company iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)