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Candidates wish to feel connected to your brand and sense that companies understand them as people. So how can employers stick out from the crowd? Employers should be proactive in their method to attracting candidates, and recruitment marketing is the solution

Recruitment marketing is a fairly brand-new way to draw in prospects, both passive and active, to your business. It includes adopting the exact same principals and methods used by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being made use of by HR groups include: list building, SEO, guerrilla marketing, social advertising, personalised prospect journey and content production.

According to SHRM, companies that include recruitment marketing into their hiring strategy can produce three times more candidate leads than those who do not - leading a 100% greater close rate on applicants. Additionally, recent research by Allegis found that running a recruitment marketing campaign can save companies as much as 40% on overall talent expenses. On top of these cost savings, job recruitment marketing boosts company brand name and draws in an estimated 50% more qualified prospects.

It's remarkable to see how a deep understanding of your candidates can cause campaigns that encourage them to act. We have actually put together a list of six of our preferred creative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These campaigns pressed the borders of standard job advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and work with the most experienced salesmen in the company, Ogilvy, among the worlds most prominent ad agency, ran an imaginative recruitment project to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they invited the possible prospects to movie themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A great advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard technique of recruitment marketing campaigns.

They are an excellent way to draw in as well as functioning as a preliminary screening test. Companies may ask prospects to fix puzzles, compose lines of code or make a video.

GOOGLE: job The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google's 2004 perplexing billboard. This marketing project was a fantastic success for Google and earned full marks online within mathematical and engineering forums - even before Google was known as the brains behind the operation.

The billboard, placed in Silicon Valley, presented a complex mathematical equation to passers-by and challenged those who believed they were wise adequate to solve it. Once fixed, the equation revealed a website URL (www.7427466391.com) that the solver should check out.

Those smart sufficient to fix the signboard puzzle were provided one last puzzle when on the website.

Successful prospects got the message: "Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're glad you're here. Something we learned while building Google is that it's easier to discover what you're looking for if it comes trying to find you. What we're searching for are the very best engineers worldwide. And here you are."

The billboard was an engaging method to draw in a few of the smartest minds to Google. Google organized this candidate swimming pool into enthusiastic 'issue solvers' - a highly renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of hiring 100 staff members. To fill this high number of positions, they had to think huge. IKEA's outside package thinking led to a great "inside the box" service.

IKEA chose to target those who they understood currently enjoyed IKEA by putting 'career directions' inside the box of IKEA items for clients to discover upon opening their item. The guidelines mirrored their famous assembly directions, instructing customers on how to "assemble your future".

The project was a substantial success, and customers adored it. Thousands of consumers applied, and IKEA employed 280

employees who admired the IKEA brand name. The factor job for the success of the project was not simply down to its creativity however also because it talked to IKEA's existing brand ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment campaign effectively connected with candidates in a personalised way, in their own homes simply as they're concentrated on assembling their new furnishings.

Volkswagen: A Hidden Message

When Volkswagen had to employ talented mechanics, they thoroughly thought about where this target audience hung out so that they could communicate their recruitment message efficiently.

Volkswagen chose on an obvious however uncommon positioning, the undercarriage of vehicles in need of repair work. Volkswagen deliberately dispersed defective vehicles with the message hidden underneath to service centres throughout Germany in anticipation of attracting experienced employees.

Volkswagens project was a terrific success, and they worked with many experienced mechanics while confirming themselves as an ingenious and enjoyable brand.

McKinsey & Company: job The Eraser Pencil

McKinsey and Company were seeking to draw in enthusiastic students to their business. They reached students by going to the one place guaranteed to have students around, schools at numerous Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that read "We're trying to find trainees who aren't satisfied with simply any service. www.McKinsey.ch."

The campaign's goal was to pre-filter applicants by drawing in those that aren't pleased with simply any option and are curious innovators. The pencil twisted the rules of marketing, and it's easy message resonated with numerous, leading to premium graduate hires at McKinsey.

Similar to this pencil, recruitment marketing campaigns don't need to be pricey, and job business can say a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the right way. Their professions page has 1.2 million likes, and they release content twice a day - often more. They share content that potential staff members can connect to and feel influenced by, such as private employees accomplishments, days in the life of a staff member and basic daily updates from throughout the Marriott network.

Marriott wants to communicate a sense of personalisation with their professions page so that prospective employees can build an authentic connection with the brand. They accomplish this by permitting named staff members to address any questions on the professions page from the company profile. Marriot also uses a chat service to those seeking to find out more about life at the company and recommendations on how they can successfully make an application for a position.

Marriotts technique shows you don't require exceptional out of package believing to get in touch with candidates. There are a myriad of ways your organization can approach your recruitment campaign. Marriott's method is easy, and any company can imitate this method and job accomplish the very same success. Have a designated location where you share insights on life at your company and most significantly, listen to potential prospects and react to their questions promptly and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the very best experience possible and you have time to concentrate on what matters, your individuals. Find out more about us here.